Asus is a well-known Taiwanese brand in the computer hardware and electronics industry, but did you know that it also produces a range of smartphones that cater to different needs and preferences? The company that has been making smartphones since 2014, when it launched the first Zenfone series. Since then, Asus has expanded its portfolio to include two distinct product lines: the Zenfone series for mainstream users and the ROG Phone series. In this blogpost, we will explore the history, pros and cons of Asus phones, and help you decide if they are worth considering for your next purchase.
Asus group of phones: A review of the past and present
Asus was founded in Taipei in 1989 by four former Acer engineers who wanted to create high-quality motherboards and other computer components. The name Asus comes from Pegasus, the winged horse of Greek mythology, symbolizing the company's vision of innovation and excellence. Asus soon became one of the leading motherboard manufacturers in the world, and expanded its product portfolio to include laptops, desktops, monitors, routers, graphics cards, and more.
In 2005, Asus entered the smartphone market with the launch of the P505, a Windows Mobile device with a 1.3-megapixel camera and a flip-out keyboard. Since then, Asus has released several series of smartphones, such as the Zenfone, the ROG Phone, and thePadfone. Each series has its own distinctive features and target audience. For example, the Zenfone series focuses on delivering premium design, performance, and camera quality at an affordable price; the ROG Phone series is designed for hardcore gamers who want the best gaming experience on a mobile device; and the Padfone series combines a smartphone and a tablet into one hybrid device.
Asus phones have received positive reviews from critics and users alike for their innovative features, powerful hardware, and reasonable pricing.
Below is a list of the latest (2023) and most popular Asus smartphones:
- Asus Zenfone 9
- Asus ROG Phone 7 Ultimate
- Asus ROG Phone 6 Pro
- Asus ROG Phone 6D Ultimate
- Asus ROG Phone 5s
- Asus Zenfone 10
Some of the pros of Asus phones are:
Flip Camera: The Zenfone 6 and 7 have a motorized flip camera that can rotate 180 degrees to switch between the front and rear modes. This allows users to take selfies with the same high-quality camera as the main one, and also enables new shooting angles and modes, such as auto panorama, motion tracking, and free angle.
AirTriggers: The ROG Phone series have touch-sensitive areas on the sides of the phone that act as virtual buttons for gaming. Users can customize the sensitivity, position, and function of these buttons to suit their preferences and games. The AirTriggers also support gestures, such as sliding and swiping, for more control options.
Dynamic Display: The ROG Phone 5 has a secondary display on the back of the phone that can show customizable animations, notifications, battery status, and game information. Users can also use it as a touchpad to control music playback or launch apps. The display can also sync with the Aura lighting system on the phone to create a colorful effect.
Docking Station: The Padfone series have a docking station that can transform the smartphone into a tablet by inserting it into a larger screen. Users can enjoy a bigger display and battery life without losing their data and apps. The docking station also has its own ports and speakers for enhanced connectivity and audio quality.
However, Asus phones also have some drawbacks that may deter some potential buyers.
Some of the common complaints (cons) about Asus phones include:
Poor Webcam: The webcam on Asus laptops is notoriously bad, and unfortunately, this also applies to some of their phones. The webcam on the Zenfone 8 Flip, for instance, has been criticized for its low resolution, poor color accuracy, and lack of autofocus. Users who rely on video calls or selfies may be disappointed by the webcam quality on Asus phones.
Washed Out Display: While Asus phones have high-resolution screens that support high refresh rates and HDR content, some users have reported that the colors on some models look washed out or dull compared to other phones. This may affect the visual enjoyment of games, movies, and photos on Asus phones.
Bloatware: Asus phones come with a lot of pre-installed apps that may not be useful or wanted by users. Some of these apps are from Asus itself, while others are from third-party partners or sponsors. These apps may take up storage space, consume battery power, or interfere with performance. Users may have to uninstall or disable these apps manually if they want to get rid of them.
Limited Availability: Asus phones are not widely available in some regions or countries, especially in North America. Users who want to buy an Asus phone may have to order it online from international sellers or importers, which may incur additional costs or risks. Users may also face difficulties in finding accessories or service centers for their Asus phones in their area.
Average Battery Life: While Asus phones have large batteries that can support fast charging and reverse charging, their battery life is not very impressive compared to other phones with similar specifications. This is partly due to the high power consumption of the displays, processors, and features on Asus phones. Users who use their phones heavily may have to charge them more often or carry a power bank with them.
In conclusion, Asus phones are a good option for users who want a smartphone that can offer high performance, innovative features, and reasonable pricing. Asus phones are especially suitable for gamers, photographers, and multitaskers who can appreciate the unique capabilities and functions of these devices. However, users who value webcam quality, display accuracy, or battery life may want to look elsewhere or wait for Asus to improve these aspects in their future models.
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